It is typical of the Archbishop of Canterbury to use a moment when the media floodlight is full on him to say something awkward.
Typically brave, controversial, and timely, that is.
Contrary to the myth surrounding his incumbency, he has managed to go on communicating presciently and meaningfully into the public square, whatever the obstacles he faces (and an amateurish media department has not been the least of them).
Far from being an incoherent geek always putting his foot in it, Rowan Williams understands the times and what will resonate.